Brodi Lewis, Issie Kelly, Will Lowery and Henni Koyack taking part in the Euro leg of the Underrated Golf Tour by Steph Curry
GOLF NEWS

Steph Curry’s Youth Golf Tour Is Changing the Game!

The Underrated Golf European Tour comes to Scotland this summer and it’s not your average junior tournament. Backed by NBA superstar Steph Curry, this event gives underrepresented young golfers a chance to shine. Think big-name courses, massive talent, and a life-changing pathway to the USA college golf scene.

Now in its second year, the European Tour looks like it is growing fast. In 2025, it tees off at Foxhills Golf Club before heading north to Fairmont St Andrews. The Scotland leg runs from 13–15 August and promises serious competition in a stunning setting.

With Curry leading the charge, you can be sure that the vision is as bold, inclusive and successful as he is. This isn’t about just winning, it’s about opening doors for young athletes from all backgrounds. As Curry puts it: “We’re making golf more inclusive and accessible—and that’s what makes this special.”

Gareth Bale with Issue Kelly on the Underrated Tour
Gareth Bale with Issue Kelly on the Underrated Tour

Gareth Bale Brings Star Power to the Fairways

It’s not every day junior golfers get support from a five-time Champions League winner. Gareth Bale is back as an ambassador for the Underrated Golf European Tour, bringing elite-level experience and genuine passion for the game. His transition from football legend to scratch golfer adds serious weight to the tour’s credibility.

Bale isn’t just lending his name—he’s actively involved in mentoring and encouraging young players. Having swapped the pitch for the course, he knows the dedication it takes to reach the top. That kind of influence can be a game-changer for young athletes chasing their own sporting dreams.

Seeing a respected icon like Bale support junior golfers is a major win for the sport. His involvement shows that golf is a sport for everyone—even global football superstars. And if that doesn’t inspire the next generation, we don’t know what will.

What Is the Underrated Golf Tour?

The tour features 48 boys and 48 girls, each selected to compete at elite courses in the UK. Winners earn a place in the Curry Cup in the USA, facing the best of the best later this year. It’s a true stepping stone, with US college scouts watching every swing.

Launched by Steph Curry just three years ago, the tour is already making waves. It has hosted 16 tournaments across the US and Europe, offering coaching, gear, and mentorship. With support from brands like United Airlines, it’s turning junior dreams into global opportunities.

Henni Koyack, ex-pro and Sky Sports presenter, returns as a Ladies European Tour ambassador. She’s passionate about bringing more girls into the game. “Visibility and opportunity are everything,” says Koyack. “This tour gives both.”

Brodi Lewis and Issie Kelly together for the European leg of the Underrated Tour, set up by Steph Curry and sponsored by American Airlines.
Brodi Lewis and Issie Kelly together for the European leg of the Underrated Tour, set up by Steph Curry and sponsored by American Airlines.

Why the Underrated Tour Matters in the UK

The golf system in Europe can be tough to crack for juniors without connections. The Underrated Golf European Tour comes to Scotland with a mission to level the playing field. It’s not just a game, it’s a future career, college scholarship, or lifelong confidence boost.

And it’s not just boys teeing off. The tournament gives equal weight to girls’ competition, addressing golf’s long-standing gender gap. Koyack adds, “We need more platforms like this to support young female players—especially here in the UK.”

As we all know, golf can be expensive, exclusive, and intimidating to newcomers. This tour looks to flip that script with free access, diverse role models, and a community-first approach. It’s golf, but not as you know it.

Scotland Set to Host Future Stars

The Fairmont St Andrews is gearing up for a youth golf showcase like no other. From 13–15 August, the course will host rising stars battling for their Curry Cup ticket. Expect big swings, high drama, and a fresh take on junior golf.

Brodi Lewis, a Welsh golfer and former winner, is now a tour ambassador. He’s proof the system works, playing on the tour changed his trajectory. “I’ve been there,” he says. “And now I want to help others get there too.”

United Airlines is helping make it all happen again in 2025. As presenting sponsor, they’re flying golfers, families, and fans across Europe and the US. “Good leads the way,” says United’s Jennifer Entenman. “This partnership is about more than flights, it’s about futures.”

Gareth Bale and Brodi Lewis on the European leg of the Underrated Golf Tour
Gareth Bale and Brodi Lewis on the European leg of the Underrated Golf Tour

What’s Next for Young Golfers?

The Curry Cup is the ultimate prize. Held later this year in the USA, it pits Europe’s best against top American players. It’s fast becoming one of the most exciting youth golf events in the world.

More than just a tournament, this is a movement. The Underrated Golf European Tour comes to Scotland with a purpose—and it’s one that’s gaining momentum. GolfTimes will be there every step of the way to follow the action.

So, whether you’re a junior player, proud parent or golf fan, this is one to watch. Because it turns out being “underrated” might just be the biggest compliment in the game. Keep your eye on Fairmont St Andrews—history could be made on those greens.

The Golf Times Verdict on the Underrated Golf Tour

The GolfTimes verdict: we love this tour and everything it represents. It is the future of golf and seeing sportspeople like Steph Curry and the much respect Gareth Bale be so invested is brilliant for our sport!

To read more about the Underrated Golf Tour, click here.

GolfTimes
Andy Barr
the authorAndy Barr
Editor of GolfTimes
Editor of GolfTimes.co.uk, I’m a communications and marketing professional with a background in global sports branding. I’ve worked alongside major clubs and helped launch sports brands from the ground up, blending strategic storytelling with commercial goals. I also make the odd appearance on news shows to discuss the intersection of sport, branding, and media. - When I’m not editing features or chasing down quotes, I’m usually on the course. I’ve been playing golf for over 10 years and currently play off a 14 handicap. My favourite course I’ve played is Bowood — a brilliant layout with plenty to think about. The toughest course I’ve faced? Bude. The weather was wild, the bounces unpredictable, and my swing decisions… debatable. Still, it’s the rounds like that which keep the game interesting. And humbling.