In a major development for the golf-entertainment world, Adidas has been announced as the official apparel partner for Sky Sports Golf. This exciting partnership will debut at The 152nd Open at Royal Troon, with the Sky Sports on-screen team sporting adidas apparel during live coverage.
The two brands are already showcasing their new love for each other, with SkySports Golf sharing Adidas related content on its social channels and Adidas pushing out a really positive news story via its PR teams.
Adidas and SkySports are adding a bit of swagger to the Golf-Entertainment Experience
The collaboration between two industry leaders aims to elevate the golfing experience for both fans and athletes. Adidas and Sky Sports share a commitment to providing dynamic content, utilising cutting-edge technology, and delivering performance-driven insights. Together, they plan to introduce new products and enhanced coverage that will shape the future of the sport.
Comprehensive apparel supply – never see a scruffy Pringle jumper again!
As part of the multi-year deal, Adidas will supply a full range of apparel, footwear, and accessories for Sky Sports Golf presenters, commentators, and crew. This partnership is built on a mutual belief in the transformative power of sport and aims to make golf more inclusive and accessible. Eco-friendly initiatives will also be a key focus, reflecting both brands’ commitment to sustainability.
Jason Wessley, Director of Golf for Sky Sports, expressed his love of Adidas: “It’s fantastic to collaborate with Adidas, a brand leading the way in golf innovation and partnerships in recent years. We have a great opportunity to connect and relate to a younger audience, and all of us at Sky Sports Golf look forward to building our partnership with Adidas over the coming years.”
Andrew Law, General Manager at Adidas – EMEA, gave that love right back to SkySports Golf: “We are incredibly excited about our new partnership with Sky Sports Golf. This partnership will further elevate our position as a sports brand in golf, reaching not only a wider golf audience, but all sports fans that follow along the vast Sky Sports network. The opportunity to drive further awareness in women’s golf is particularly thrilling, as our current partnerships with the Ladies European Tour and the AIG Women’s Open are perfectly complemented with this new agreement. Our shared efforts with Sky to make a meaningful impact at grassroots level in golf, while encouraging more people to play the sport and give aspiring athletes the opportunity to achieve their dreams, is something we are looking forward to seeing become a reality.”
How to watch the 152nd Open
Catch The 152nd Open at Royal Troon from July 18th to 21st, exclusively live on Sky Sports Main Event, Sky Sports Golf, or via the streaming service NOW. Rory McIlroy remains the favourite to win, despite his last appearance and he will be hoping to avoid any more drama this time around.