Under Armour deal shows LIV Golf’s growing commercial power amid PGA pressure
LIV Golf’s Under Armour partnership with 4Aces GC signals major commercial strength as stars resist PGA pressure
LIV Golf’s Under Armour partnership with 4Aces GC signals major commercial strength as stars resist PGA pressure
First premium UK broadcast partnership for LIV Golf TNT Sports has confirmed a new multi year broadcast agreement to show the LIV Golf League in the UK and Ireland from 2026, marking the league’s first long term partnership with a...
Ian and Luke Poulter face off at Royal Cinque Ports as final qualifying for The Open adds family drama. Which Poulter will win?
Jay Monahan leaves PGA in 2026. Could new CEO Brian Rolapp finally bring unity between LIV and the PGA Tour? Read more now.
LIV Golf makes strategic play with Chris Heck appointment LIV Golf has made a powerful statement by appointing Chris Heck as President of Business Operations. This newly created role places Heck at the heart of the league’s commercial growth strategy....
Discover the new Castore golf range and why it’s the most dynamic drop in golf wear this year. See why pros and fans are making the switch.
LIV Golf has shaken up the UK broadcast scene by securing a major deal with ITV. The agreement means that 41 rounds from 14 tournaments will be shown live and free-to-air.
Can Donald Trump fix the PGA v LIV Golf merger when he takes office again? He has a few bigger issues on his plate, but we think he can.
After so much hype around The Golf Showdown, why did many golf fans consider it a flop? Low viewing figures and a rusty Bryson didn't help.
Brooks and Bryson have a history. It has gone from feud to love affair but what next for the two golfing heroes? We explore!
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