Summer 2025 will be all about Fore Bros Clothing!
A few weeks ago we wrote a story about Fore Bros launching their golf clothing brand. Although we have interviewed and spoken with the guys before, we had no insider information. When the first version of this article (see below) went live, they got in touch and offered an exclusive interview with all the facts.
We have now revised parts of the original article to reflect the information. Here is the low down and a massive thanks to Paddy from Fore Bros for agreeing to the interview.
When does the Fore Bros Clothing range Launch?
The launch is split into three ranges and each has their own launch date.
Launch 1: Streetwear, End of June 2025.
This will be the more casual range of Fore Bros clothing that people can wear on and off the course. Although, we suspect the full range will be in demand for wearing in every aspect of life.
Launch 2: On Course Range: Aug – Sept 2025
The more traditional golf course range by the Fore Bros Clothing team will launch in late summer 2025. We can expect polo’s, more caps, 3/4 zip tops and alike.
Launch 3: Top Secret Range! Will launch on the Black Friday weekend 2025 (28 November 2025)
The boys are not yet saying what will be in this range but it promises to be something completely new and judging by the excitement in their voices, they can’t wait!
Who designed the Fore Bros Clothing range? Dan Freebairn – A guy soon to be in hot demand!
This is the great thing about the Fore Bros team. Many brands would try to dodge this question to try and take the glory themselves. In their typical style the guys immediately named their creative guru Dan Freebairn as being the person behind the designs.
Want to learn more about Dan, you can see his Instagram account here. Dan lists himself as a freelance graphic design with a speciality in golf, branding, clothing and streetwear. I think we can all agree, based on the Fore Bros clothing range we have seen so far, he is going to be in demand, especially if the launch blows up the golf industry as much as we and other sports apparall brand experts think it will.
A quick look through his portfolio and you can see three brands he has worked with that explain why the savvy Fore Bros team snapped him up. You don’t get to work for Size? Adidas and in our eyes most impressively, HighSnobiety, unless you offer something special on the work front.
Where is the Fore Brother Clothing range being made?
The range is mostly being made in Portugal. This is another sign that the lads have gone for style and quality over making a quick buck with cheap clothes from the Far-East. This is also a commercially savvy move because it keeps the materials and range away from Trump and his tariffs, something that has affected both Nike and Reebok golf of late.
The range is initially going to be focussed on a UK, Dubai and Australian audience as this is where their core fan base lives. The beauty of their YouTube channel being a global viral sensation is that they will realistically sell their golf products all around the world. This is where their decision to use Shopify as their ecommerce platform comes into play. Shopify is a global phenomenon and you only have to look at brands like Gymshark and their success from using it, to see the potential.
The Fore Bros are getting bigger and bigger! Who inspires them?
When I last spoke to the Fore Bros, 2 years ago, they had a team of 9. In total, they now have a team of approaching 20. Paddy said the following, “This is a super exciting time in our journey. We have a dream team of content creators who create a fun and brilliant atmosphere to work in. People like Dan (Freebairn) have come in and done amazing things”.
When I asked about future plans and who inspires them in the golf clothing market Paddy said, “the American brands do it so well. People like Breezy Golf catch your eye from the moment you see them at events”. Looking ahead to the future and the Fore Brothers are keeping their cards close to their chest. They have cracked golf events, selling out in hours. Their production skills are there for all to see and made their team be in huge demand. Clothes is the next logical step and then what comes after, the boys are not saying.
Distribution deals not yet confirmed
The guys don’t have any distribution deals lined up yet other than their own ecommerce shop online and this makes perfect sense. Retailers will want to see how the Fore Bros Clothing range performs before they agree to any longer term deals. I asked Paddy about the chances of an American Golf distribution deal and he confirmed that there was not one in place but that their contract renegotiations start again soon. The brand would do well to snap the range up and get it in store to help them appeal to a new audience and generation of golfers. A year down the line and they may regret not doing so.
The guys have aspirations to align their clothing brand with the biggest golf events and tournaments out there. Maybe they will have a presence at the LIV Golf JCB event in Uttoxter in summer 2025. The two brands fit perfectly.
As ever, my time on the phone interviewing the Fore Bros flew. At GolfTimes we are proud to be the first golf news outlet to chart their breakthrough story a few years ago. We are doubly proud to have the exclusive story on when the brand launches and everything else you need to know about the range.
The original Fore Bros Clothing Story, before we spoke to them
The Fore Bros Clothing launch is expected to land mid-summer 2025, perfectly timed for peak golf season buzz. Fans are already guessing what the first drop will include. All signs suggest caps, polo shirts and hoodies will lead the line. These are wardrobe staples for any golfer with style. The early social previews are slick, modern and on-brand. And the fanbase is ready.
This isn’t just hype from nowhere. Fore Bros have spent years building an audience that loves their golf lifestyle content. Every reel, post and short has helped shape their aesthetic. Now it’s being packaged into a product range with real potential. This is not a casual side project. It’s a serious brand launch with high expectations.
There’s already a buzz that feels like a cultural moment. Think back to when Nike returned to Amazon and made global headlines. It brought fresh energy and mass excitement. The Fore Bros Clothing launch is creating that same wave in the UK golf scene. Whether they deliver or not, the eyes of the golfing world are now on them. And we’re watching every move.
The Fore Bros Clothing TL:DR
When is the Fore Bros Clothing launch set to happen? We think Summer 2025 – we were right!
What is in the Fore Bros Clothing range? So far we have seen golf polo’s, golf hoody’s and golf caps
Where can we buy the Fore Bros Clothing range? Direct from their own website: https://forebrosclothing.com/ or we think maybe via their brand collab deal with American Golf.
Fore Bros have something most new brands don’t — a massive, engaged online following. They boast 327,000 fans on TikTok, 258,000 on Instagram and 208,000 YouTube subscribers. These are not just numbers. These are loyal followers who buy into the vibe. They’ve laughed, liked and shared their way into brand loyalty. And now they’re ready to shop.
A senior sports marketing executive at a rival brand, speaking to GolfTimes under the condition of anonymity, was blunt about the scale of this. “If even one percent of their fans convert, they’re talking serious money. But with loyalty like theirs, expect a lot more than that.” He also admitted, “I’m jealous — we have entire departments working on this kind of brand power. These boys built it by just being themselves.” That kind of authenticity is priceless.
There’s also a clear shift in how golf brands emerge now. It’s no longer about sponsoring pros and placing ads in magazines. It’s about building community first. Fore Bros have done that flawlessly. And now they’re switching from content to commerce. The Fore Bros Clothing launch could set a new standard.
Shopify gives them the right foundation
The Fore Bros Clothing launch will be powered by Shopify, one of the world’s top ecommerce platforms. Shopify is built to handle fast growth, viral demand and large-scale audiences. It’s trusted by global giants and creative start-ups alike. That makes it the perfect match for the Fore Bros vision. Everything we’ve seen suggests they’ve nailed the user experience. And first impressions matter.
The beauty of Shopify is in its speed and polish. Customers get a clean, smooth shopping experience. Fore Bros are used to putting out high-quality content, and their website will likely reflect that. From browsing to checkout, every touchpoint matters. Their branding suggests they’ll get that right. And Shopify makes it easier.
The same senior executive commented on the choice: “Shopify is what you pick when you’re planning for growth. You don’t choose it if you’re unsure. It’s a confident move by a confident team. Their digital funnel will be one of the best in golfwear.” Expectations for the Fore Bros Clothing launch are already sky-high.
The Fore Bros Instagram content is polished, fun and instantly recognisable. Every post looks like it belongs in a magazine ad. They use slow motion, drones and lighting like a global campaign. It’s hard to believe the clothing hasn’t launched yet. The brand identity is already formed. And fans are locked in.
This level of content quality doesn’t happen by accident. There’s a serious creative engine behind what they’re doing. That’s what separates Fore Bros from other influencer brands. They’re not dabbling — they’re executing. The launch will be smooth and professional. That much seems obvious.
Good content builds emotion. And emotion drives sales. When your posts make people feel like they’re part of something, they buy. Fore Bros understand this. The Fore Bros Clothing launch will be more than just a store opening. It’ll be a movement.
What’s actually in the first drop?
So far, we know there are definitely caps, polo shirts and hoodies. These are smart choices — versatile, popular, and worn by all ages. The styles teased look comfortable but sharp. Colours are bold but not brash. That balance will win over both younger and older golfers. It’s a wide appeal.
What we don’t know is whether shorts or trousers are coming. Or the classic 3/4 zip golf pullover. These are often staples for club golfers. Their absence would be surprising. But a staggered release could keep the hype going. That would be smart marketing.
The expert agreed this is likely strategic. “Brands now understand the power of momentum. Launch light, then release fast and often. That keeps attention high and stock fresh. Fore Bros seem to get that rhythm already.” The suspense surrounding the Fore Bros Clothing launch is part of the magic.
Wind breaker reveal brings storm of praise
Just when you thought the style couldn’t get any better, the Fore Bros boys have dropped a new addition. Their latest release is a slick black wind breaker jacket, designed for those unpredictable, rainy golf days. It made its debut on the Fore Bros Golf Clothing Instagram channel to a flood of excitement. The jacket features bold white branding across the back, instantly recognisable and seriously eye-catching. Fans were quick to praise the look, with comments rolling in from the moment it was posted. The jacket offers both style and function, which is rare in wet-weather golf gear.
The wind breaker looks to be lightweight enough to swing freely in, but sturdy enough to handle a proper downpour. Golfers know how tricky it is to find decent waterproofs that don’t feel like bin bags. This one hits that sweet spot of being fashionable and functional. It keeps the weather out and lets your swing stay loose. Add in the clean colour way and it’s easy to see why it’s flying off the shelves. No surprise that the comments are full of fire emojis and requests for restocks.
It’s another example of how Fore Bros continues to blend golf tradition with streetwear vibes. They’re not just making clothes — they’re building a community of golfers who want more from the game. The brand is turning heads both on and off the course. And the wind cheater shows they know what players need when the clouds roll in. Whether you’re playing through showers or just layering up for style, it’s a winner. Safe to say, the bros have done it again.
One Instagram user summed it up perfectly by saying he’d wear the jacket off the course too. That kind of comment is gold for any golf clothing brand. It shows the gear isn’t just built for play — it’s built for life. Blending fashion and function is no easy task, but Fore Bros have nailed it here. It’s the kind of jacket you could wear from the 18th green straight to the pub. And that’s exactly the kind of sentiment every golf brand dreams of.
Collaborations prove they’re in demand
Fore Bros have already teamed up with American Golf and The Grint app. These are serious partners with big reputations. Getting those collabs early is no small feat. It shows that major players trust them. And it hints at what’s to come. This could be much bigger than a DTC brand.
The American Golf angle is especially interesting. Could Fore Bros gear hit the high street? Retail reach would take the brand mainstream fast. Many golfers still shop in-store. And this partnership opens doors. Literally and figuratively.
The expert we spoke to said, “American Golf wouldn’t get involved unless they saw real value. This is a two-way relationship. Fore Bros get retail credibility. American Golf gets younger eyeballs. It’s a perfect fit.” The Fore Bros Clothing launch might just break into physical stores too.
Demand is already proven
Their Fore Bros tournaments sell out in minutes. That’s not easy to do. People take time off, book travel, and pay fast. That shows demand. It also shows trust. Golfers are willing to act quickly for this brand.That kind of commitment is rare. And it’s incredibly valuable. It tells us there’s real buying power in the community. Fans want to be involved — online and offline. That creates momentum few brands enjoy. And Fore Bros are running with it.
If they can channel that energy into clothing, they’ll win big. Community-first launches often outperform traditional ones. That’s because they’re rooted in emotion. People feel part of the story. And they want to wear it. The Fore Bros Clothing launch taps into that perfectly.
GolfTimes got there first
At GolfTimes, we were the first mainstream golf news site to write about the Fore Bros. We saw their brand power rising before others caught on. We covered their content, their events and their influence early. And golf fans noticed.
Since then, bigger media platforms have picked up the story. The Sun even credited GolfTimes for championing the Fore Bros from the start. That’s something we’re proud of. Supporting emerging voices is what we do. And we’ll keep doing it. Especially when the Fore Bros Clothing launch drops.
We approached F0re Bros for comment – they replied!
EDIT: this no longer applies as we spoke to them! We approached the Fore Bros team for a comment on the upcoming launch. They didn’t respond by the time of publication. But their focus seems firmly on execution. And judging by the quality of content, they’re not messing around. The silence only adds to the mystery. And mystery builds anticipation. That’s half the fun of modern launches. You learn through vibes, not press releases. And Fore Bros are masters at vibes.
We’ll keep asking for updates. And we’ll be first in line when the store opens. The Fore Bros Clothing launch is the kind of retail event golf needs. And the kind of buzz fans crave.
The GolfTimes verdict
At GolfTimes, we think this is one of the most exciting golfwear launches of the decade. The Fore Bros Clothing launch blends content, credibility and community like no one else. It’s more than apparel — it’s a culture shift.
With the backing of Shopify, trusted partners and a massive fanbase, it’s hard to see this failing. If the product quality matches the branding, they’ll dominate. This isn’t just hype. It’s a calculated play with serious potential. And we’re backing it all the way.
Follow the Fore Bros journey:
Instagram @forebrosclothing
forebrosclothing.com
